For immediate release: March 27, 2024

For more information, please contact: Martin Straub, (509) 433-7606 or

Wenatchee, WA – Martin Straub, Owner of SimplePowerIT, has recently attended the Microsoft AI Cloud Summit for SMB (small/medium business) Partners conference. The event was held March 19-21 in Redmond, WA.

The Summit provided an opportunity for Straub to connect with other Managed Service Providers, and with Microsoft leadership and stakeholders to explore new technology solutions for scaling businesses. He also learned best practices from partners who have successfully implemented solutions with their customers.

“We have seen an increase in clients asking about AI integrations and with the recent announcement of Microsoft 365 Copilot, I anticipate that more will be looking for recommendations and implementation support.  I was able to attend a special track on the new Copilot tool to best help our existing and new clients, as well as sessions on automation and usability at scale, and efficient and proven business growth strategies that leverage technology,” Straub explained.

SimplePowerIT was born in 2012 on the premise that most organizations have one shared and basic technology need: computers and software should “just work” so users can stay focused on their goals without frustrating technology glitches. On the occasion there are issues, your frustration level is likely high. We believe that getting up and running again shouldn’t involve long telephone hold times, talking with technicians who aren’t empathetic or don’t understand, and speak in jargon. The SimplePowerIT team is intentionally small, allowing clients to work with the owner and a dedicated technician who serves as your technology advisor. SimplePowerIT works with small to large businesses in a variety of industries. Learn more at

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